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Should You Set Up a Facebook Page? 7 Things to Consider
I’ve gotten this question dozens, if not hundreds of times. So let’s settle this issue, once and for all, with a definitive post. If any of these answers is not an enthusiastic yes, then your answer...
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The One Question to Determine If Someone Is Serious About Facebook Marketing
Ever hear folks whine about how they can’t get in touch with Facebook over whatever issue they have? Usually, it’s a user wanting to get their vanity URL changed, a small business wanting strategy...
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Why Facebook’s Ad System is Really the World’s Biggest Email System in Disguise
Smart Facebook ads are no different than smart email marketing. The same principles of list building, segmentation, sequenced content delivery, and optimization all apply. Did you know that you can now...
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If You’re Not Paying Attention to Your Influencers, You’re Burning Money
We sat down with Bill Karz of the Los Angeles Tourism & Convention Board (LATCB) to discuss the value of influencers, or fans whom have the power to affect the decision making process — bloggers,...
View Article7 Reasons Why Trying to Steal Your Competitor’s Traffic Will Backfire
When I was at American Airlines, we had to match the public pricing and public tier status benefits. For example, being AAdvantage Gold was exactly the same as being gold on Delta, Continental, and...
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Facebook Shows How to “Do More with Less”
What are you not doing now that you want to do? Where are you spending a lot of time that is not efficient? The summary: you’ll soon be able to do more of the things that you’re not doing now because...
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Dissection of a Facebook Spammer and What You Can Learn From It
Have you seen a rise in sneaky ads on Facebook? I saw this link bait on Facebook, apparently on a feud between Stephen Curry and LeBron James–two National Basketball Association superstars. And it...
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6 Simple Steps to Lower Your Cost Per Facebook Fan
You probably know some people that endlessly brag about acquiring Facebook fans for pennies. Don’t listen to them. Sure, having a lot of fans is great, but how do you drive down the cost per fan while...
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A Social Media Manager’s View on SEO
If you’re a social media manager, you may see the world of search-engine optimization as arcane Google trickery mixed with quasi-technical babblings. Allow me to show you how to make Google and the...
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The 5 Most Important Questions to Ask Prospective Facebook Ads Clients
If you’re a consultant or agency, qualifying clients is painful–explaining what you do, assessing if they’re nice people, determining if they can pay and seeing if you can solve their problem, all...
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